Social Media Marketing
WSQ Level 4 (2.5-Day)
Course Code: TGS-2020504596

Workshop Description
Empower yourself with the marketing potential of social media in the digital marketing arsenal. Social media can be a resourceful guide to brand your personal self, company or business. There are many Social Digital Media platforms and tools that allow you to leverage and increase the productivity and effectiveness of your business and campaigns.
Join us to learn how various popular social digital tools, social media platforms, a well-planned content strategy can play significant roles in your personal branding, role as an Influencer or to increase brand awareness and enhancing your business
Social media is a 24-hour, readily accessible platform that you can take advantage of any time, anywhere, to brand your personal self, company or business. Join our Social Media Marketing Masterclass and get an arsenal of online marketing tools you need to succeed.
Learning Outcomes
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Develop Marketing goal and content to socialise and develop brand awareness and market presence
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Monitor and provide recommendations for continuous improvement of Social Media use
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Conduct Analysis on performance of social media campaigns and recommendations for improvement
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Enjoy Practicum in class to set up company Facebook fan page and professional LinkedIn profile
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Review and Analyses customer behaviours, interests and demographics
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Monitor Customers’ responses, reviews, comments across social network platforms
Workshop Cost After SSG Subsidies
With effect from 1st Jan 2022
Category
Price
MCES >40 years old Singaporean Citizen
SME for Singaporean/SPR
$300
$300
21-39 years old Singaporean/PR (and NON-SME
$500
Foreigner
$1000

Pre-requisites
Prior to attending this course, you should:
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Know the basic functions of a computer and how to navigate the internet for information
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Be able to read, write, speak and understand Basic English with keen interest to acquire new knowledge and willingness to learn a new skill
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Be comfortable working in teams and engage in positive discussion
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The following equipment/software is needed – A Laptop or Desktop with Windows OS installed
N/B: For learners who do not have a laptop, you may request for one during registration.

WHAT PEOPLE SAY
“A very structured social media course and Dianna makes the training lively & interesting, sharing her many experiences and makes learning fun with Kahoot games. The instructor was great, I learned a lot and enjoyed the lively training.”
— Ms Grace Woo, An Adult Educator