Workshop Description

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Search Engine Optimisation is a mainstream marketing strategy for any business in any industry.

Search Engine Optimisation allows businesses to get free targeted online traffic.

 

This intensive 2-day Search Engine Optimisation course will equip learners with practical Search Engine Optimisation methodology and strategies, and it covers the fundamentals of Search Engine Optimisation, from technical SEO, On-Page SEO to Off-Page SEO.

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Learning Outcomes

 

1. Manage Search Engine Ranking.

2. Implement Search Engine Methods of assessing SEO.

3. Determine organisation’s SEO strategies.

4. Manage keyword research in alignment with SEO strategies.

   • Provide SEO recommendations to elements and structure of websites and web pages.

   • Optimise content creation by partnering with editorial and marketing teams.

5. Apply the social network media for SEO

   • Evaluate and interpret the internet marketing strategies of a website.

   • Monitor web analytics dashboards and reports on SEO strategies.

6. Identify the processes involved in managing search results.

7. Evaluate search performance across channels to improve rankings.

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Workshop Cost After SSG Subsidies

With effect from 1st Jan 2022