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Search Engine Optimisation Essentials+
WSQ Level 4  (2-Day)

Course Code: TGS-2021003026

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Workshop Description

Search Engine Optimisation is a mainstream marketing strategy for any business in any industry.

Search Engine Optimisation allows businesses to get free targeted online traffic.


This intensive 2-day Search Engine Optimisation course will equip learners with practical Search Engine Optimisation methodology and strategies, and it covers the fundamentals of Search Engine Optimisation, from technical SEO, On-Page SEO to Off-Page SEO.

Learning Outcomes


  1. Manage Search Engine Ranking.

  2. Implement Search Engine Methods of assessing SEO.

  3. Determine organisation’s SEO strategies.

  4. Manage keyword research in alignment with SEO strategies.

    • Provide SEO recommendations to elements and structure of websites and web pages.

    • Optimise content creation by partnering with editorial and marketing teams.

  5. Apply the social network media for SEO

    • Evaluate and interpret the internet marketing strategies of a website.

    • Monitor web analytics dashboards and reports on SEO strategies.

  6. Identify the processes involved in managing search results.

  7. Evaluate search performance across channels to improve rankings.

Workshop Cost After SSG Subsidies

With effect from 1st Jan 2022



MCES >40 years old Singaporean Citizen

SME for Singaporean/SPR

21-39 years old Singaporean/PR (and NON-SME

$259 +

$259 +

$399 +



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Our Training Provider

Organised by Eagle Infotech Consultants Pte Ltd, a WSQ Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and Stevenson Hureca is a Strategic Partner of Eagle Infotech.

UEN: 198802365N

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