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Sales and Value Creation
Turning Opportunities Into Profit
(Non- WSQ) 

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Workshop Description

In a mature Market Economy, the ability to deliver differentiated and satisfying Customer Service experiences (involve both products and Services) can lead to a boost in loyalty, market share and revenues. Imagine what a similar focus to teach and coach employees how to communicate and position the “Right Value” instead of dwelling on too much on technical features or pricing.


Leading companies are already applying this unique Feature, Benefit and Value (FBV) concept and method of quantifying value so that Product and Service experience can be differentiated to create a distinct competitive advantage. Now ask yourself these questions:-

Consider the following scenarios:

  • Do you want to create new opportunities for your products/ services?

  • Do you wish to differentiate your product/services from your competitors and sell them at a premium?

  • Do you have difficulty articulating the value of your product/services to your customers?

If your answer is YES to the above questions, then this workshop is for you!

Learning Outcomes

  1. Recognise and create opportunities that can be turned into sales.

  2. Evaluation opportunities, aligned with your strengths and uniqueness.

  3. Communicate your products and services benefits and features to potential customers.

  4. Pursue leads to close deals systematically and efficiently.

  5. Understand your customers' Most Urgent and Most Important Needs (MUMIN ©)

  6. Understand the Value Chain throughout your product and services eco-system, and how the various parties value-add to each another.

  7. Create the values and services that your customers really wanted and needed, but are not there yet.

A complimentary copy of "Turning Ideas into Profit", worth $35, from Popular, MPH and Kinokuniya, will be given to all registered and paying participants.

Workshop Cost  with GST

With effect from 1st Jan 2022



Public  Workshop


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Who Should Attend?

  • This is a 2-Day workshop designed to equip participants with the essential tools and techniques create value in their products.

  • It is suitable for entrepreneurs, business owners, sales account managers, business managers, business development managers, services sales managers, pre-sales support managers, marketing managers and product managers.

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