Senior Advisor, CCIS
Director Of Cybersecurity, NTU
ANDEED MA
Next-Gen Sales Channel Management:
AI-Powered for IT Success
(2-Day Workshop)
Course Overview
Stay ahead in today’s fast-changing sales landscape with our 2-Day Workshop on Next-Gen Sales Channel Management: AI-Powered for IT Success. Designed for Channel Sales Managers, Business Development Managers, and Pre-Sales Consultants, this program equips you to qualify and manage partners more effectively, make smarter data-driven decisions, and engage with precision.
Through practical, hands-on sessions, you’ll learn how to leverage Generative AI (Gen AI) to enhance partner and customer engagement, streamline sales processes, and uncover new revenue opportunities — giving you the competitive edge to thrive in a digital-first market.
Learning Outcomes
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LO1: Evaluate potential channel partners and distribution modes to align with organizational goals so as to drive revenue growth, improve customer retention, and enhance sales channel
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LO2: Design and execute plans to onboard and engage channel partners by leveraging on Gen AI tools
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LO3: Implement systems to monitor channel performance and consumer trends by apply Gen AI.
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LO4: Coordinate workflows across e-commerce and virtual channels
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LO5: Maintain long-term alliances through proactive communication by using Gen AI for customized sales pitches, lead generation, and customer engagement
Benefits
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Select the right partners faster with AI-driven insights to boost growth and retention.
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Onboard and engage partners more effectively using Gen AI tools.
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Monitor performance and market trends in real time with AI analytics.
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Streamline workflows across e-commerce and digital channels for consistency.
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Strengthen alliances through personalized pitches, lead generation, and proactive engagement.
Who Should Attend
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Channel Sales Managers; Channel Account Specialists
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Business Development Managers (BDM)
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Pre-Sales Consultants and Sales professionals looking to leverage Gen AI for improved sales channel engagement
Delivery Methods
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Interactive Workshops: Hands-on exercises and group discussions
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Case Studies: Real-world examples of Gen AI applications in sales channel management
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Expert Instruction: Experienced trainers with expertise in Gen AI and sales channel management
Workshop Cost After SSG Subsidies
Download Brochure
Pre-requisites
Prior to attending this course, you should:
Be able to read, write, speak and understand Basic English with keen interest to acquire new knowledge and willingness to learn a new skill.
Be comfortable working in teams and engaging in positive discussions.
Min GCE O’ level and above.
WHAT PEOPLE SAY
“Steven is very knowledgeable and I learned much from the course. A very experienced and steady trainer. He is very inclusive in his management style of students with different learning levels. He is patient and shares his knowledge passionately. I enjoyed being taught by him.”
— Mr Wong F C, An Accountant