Senior Advisor, CCIS
Director Of Cybersecurity, NTU
ANDEED MA
Major Account Management for
Strategic Growth
(2-Day Workshop)
Course Overview
Unlock the future of strategic client management with our Major Account Management (MAM) Workshop. This intensive 2-day program is tailored for professionals responsible for driving growth through key client relationships. You’ll master proven strategies to strengthen long-term partnerships, uncover new revenue opportunities, and elevate your role as a trusted advisor.
Participants will discover how to harness Gen AI to transform client engagement — from crafting compelling proposals to streamlining sales processes and enhancing communication. The result: stronger customer trust, accelerated revenue growth, and a competitive edge in today’s evolving market.
Learning Outcomes
-
LO1: Utilize diverse communication platforms to initiate and maintain customer engagement.
-
LO2: Process and analyse customer feedback to identify areas for improvement and enhance satisfaction leveraging on AI Analytics.
-
LO3: Provide suitable product and service solutions to address specific customer needs by leveraging on Gen AI to provide solution mapping and ideation.
-
LO4: Drive sales and servicing activities for existing accounts, maximizing revenue and customer retention by exploring best practices.
-
LO5: Retain accountability for sales performance and customer satisfaction for assigned accounts
Benefits
-
Improved Efficiency: Automate routine tasks and focus on high-value activities
-
Enhanced Client Relationships: Personalize interactions and improve customer satisfaction
-
Increased Revenue: Identify new opportunities and drive growth through targeted sales strategies
-
Competitive Advantage: Stay ahead of the competition with cutting-edge Gen AI technology
-
Connect smarter — engage customers seamlessly across all channels.
Who Should Attend
-
Sales Managers; Business Development Managers (BDM)
-
Major Account Managers, Presales Consultant aspiring to move into Major Account Management.
-
Sales professionals looking to leverage Gen AI for improved account management
Delivery Methods
-
Interactive Workshops: Hands-on exercises and group discussions
-
Case Studies: Real-world examples of Gen AI applications in strategic account management
-
Expert Instruction: Experienced trainers with expertise in Gen AI and account management
Workshop Cost After SSG Subsidies
Download Brochure
Pre-requisites
Prior to attending this course, you should:
Be able to read, write, speak and understand Basic English with keen interest to acquire new knowledge and willingness to learn a new skill.
Be comfortable working in teams and engaging in positive discussions.
Min GCE O’ level and above.
WHAT PEOPLE SAY
“Steven is very knowledgeable and I learned much from the course. A very experienced and steady trainer. He is very inclusive in his management style of students with different learning levels. He is patient and shares his knowledge passionately. I enjoyed being taught by him.”
— Mr Wong F C, An Accountant