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Facebook Marketing Essentials+
WSQ Level 4  (2-Day)

Course Code: TGS-2021003021

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Workshop Description


Facebook is a mainstream marketing platform for any business in any industry. Facebook marketing allows businesses to target its exact audience based on demographics, interests, and behaviours.


This intensive 2-day Facebook marketing course will equip learners with practical Facebook marketing methodology and strategies, and it covers the fundamentals of Facebook marketing, from creating pages, creating ads, campaign management, conversion tracking to remarketing.

Learning Outcomes

  1. Develop a Facebook marketing strategy.

  2. Create a Facebook page and understand insights reports

  3. Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting.

  4. Set up a Facebook pixel to measure and optimise advertising campaigns

  5. Create custom and lookalike audiences for more efficient ad targeting.

  6. Optimising Facebook Ads

Workshop Cost After SSG Subsidies

With effect from 1st Jan 2022



MCES >40 years old Singaporean Citizen

SME for Singaporean/SPR

21-39 years old Singaporean/PR (and NON-SME

$240.50 +

$240.50 +

$370.50 +



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Our Training Provider

Organised by Eagle Infotech Consultants Pte Ltd, a WSQ Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and Stevenson Hureca is a Strategic Partner of Eagle Infotech.

UEN: 198802365N

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