Facebook Marketing Essentials+
WSQ Level 4 (2-Day)
Course Code: TGS-2021003021
Workshop Description
Facebook is a mainstream marketing platform for any business in any industry. Facebook marketing allows businesses to target its exact audience based on demographics, interests, and behaviours.
This intensive 2-day Facebook marketing course will equip learners with practical Facebook marketing methodology and strategies, and it covers the fundamentals of Facebook marketing, from creating pages, creating ads, campaign management, conversion tracking to remarketing.
Learning Outcomes
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Develop a Facebook marketing strategy.
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Create a Facebook page and understand insights reports
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Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting.
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Set up a Facebook pixel to measure and optimise advertising campaigns
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Create custom and lookalike audiences for more efficient ad targeting.
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Optimising Facebook Ads
Workshop Cost After SSG Subsidies
With effect from 1st Jan 2022