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Design Thinking for Business Growth

WSQ Level 4   (3-Day)

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Workshop Description


In Business context, delivering differentiated and satisfying customer experiences can lead to a boost in loyalty, market share and revenues. Inspired by the excellent work done by Prof. Jeanne Liedkta from the University of Virginia, this workshop will take the participants on a journey of design thinking, beginning with:

1. What Is?

  • Imagine Customer Experience Today

  • Identifying customer’s pain points

2. What If?

  • Generating ideas to delight customers experience

  • Translating customer delight into business opportunities

3.What Wows?

  • Selecting & evaluating best customer experience ideas


4.What Works?

  • and reaching the Desired Outcome


This design thinking journey begins from a dream or a vision or organizational objectives, moving through the innovation process, and ending with the desired outcome. Putting on the “designer’s hat”, the participants will imagine a “beautiful day in the life of a future customer” or imagining customer experience.

Borrowing the lessons learnt from Orlando Disneyworld, we had implemented Design Thinking in the Hewlett Packard Service Center, resulting in their winning the “Best in Customer Satisfaction” award from ComputerWorld Magazine for 12 years running

Learning Outcomes


By the end of the workshop, participants will:

  1. Understand what design thinking is

  2. Understand the differences between design thinking and conventional problem solving

  3. Learn the design thinking process

  4. Learn the various tools, techniques and templates used in design thinking

  5. Apply these tools taught into real-life environment and situations

  6. Uncover customers’ UNMET needs, UNARTICULATED needs and UNDREAMT needs

  7. Achieve customer delights and business growth.

Duration: 3 Days

Workshop Cost After SSG Subsidies 

With effect form 1st Jan 2022


Course Code No: TGS2020503637


Course End Date: 4 August 2024

MCES >40 years old Singaporean Citizen

SME for Singaporean/SPR

21-39 years old Singaporean/PR (and NON-SME






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Who Should Attend?

This 3-Day workshop is for all managers/ Supervisors/ Executives/ Professionals who want to innovate or find a better way to design their processes/ products/ services from the customers/ stakeholders’ perspectives to create customer delight or distinctive service WOWs

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