Senior Advisor, CCIS
Director Of Cybersecurity, NTU
ANDEED MA
WSQ Strategic Employee Attraction
using Gen AI
WSQ Level 3 (2-Day)
COMING SOON
Course Overview
Gen Zs are expected to account for about 30% of the workforce by 2030. In today's competitive corporate landscape, attracting top talent requires innovative strategies.
As organizations strive to attract Gen Z talent, strategic employee attraction has become essential for HR professionals. This generation is characterized by its digital fluency and unique values, presents both opportunities and challenges for employers. Aligning Company values to resonate Gen Z values and building an authentic and visible Employer Brand in social media has become more important as a way to attract Gen Z employees.
This workshop is designed primarily for Human Resources professionals, Recruiters and people managers who are eager to attract Gen Z talent strategically.
Learning Outcomes
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Understanding Gen Z Values: Gen Z prioritises authenticity, diversity, and social responsibility. Recruitment messaging aligns with these values and resonates with potential candidates.
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Building an Authentic Employer Brand: Showcases employee experiences and company culture, fostering trust and attracting candidates who align with the organisation’s mission.
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Personalisation in Recruitment: Enhancing engagement and making candidates feel valued throughout the recruitment process.
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Showcasing Career Development Opportunities: Highlights training programs, mentorship opportunities, and clear career paths to attract.
Workshop Content
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Evaluate the impact of digitalization on employer branding and apply AI techniques
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Appraise current branding strategies and enhance employer brand effectiveness
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Select and implement AI-powered platforms for branding initiatives
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Implement effective AI-powered digital engagement tools
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Assess and optimize the digital presence of the employer brand
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Develop continuous improvement strategies for employer branding using emerging
trends
Who Should Attend
This workshop is designed primarily for Human Resources professionals, Recruiters, Digital Marketing and people managers who are eager to attract Gen Z talent strategically.
Workshop Methodology
This interactive workshop will be conducted with a good blend of instruction, discussions, case studies and activities. Participants are encouraged to bring their workplace problems to the workshop to discuss and potentially to solve.
Workshop Duration: 2 Days
Duration – 2-day Course via Classroom
No of Hours – 16 hours
Min Pax size is 12 pax ( For Public and Corporate Class)
Workshop Cost After SSG Subsidies
SSG Subsidy validity period: TBA once available.
Pre-requisites
Prior to attending this course, you should:
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Know the basic functions of a computer and how to navigate the internet for information
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Be able to read, write, speak and understand Basic English with keen interest to acquire new knowledge and willingness to learn a new skill
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Be comfortable working in teams and engage in positive discussion
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The following equipment/software is needed – A Laptop or Desktop with Windows OS installed
N/B: For learners who do not have a laptop, you may request for one during registration.
WHAT PEOPLE SAY
“Richard is very knowledgeable and I learned much from the course. A very experienced and steady trainer. He is very inclusive in his management style of students with different learning levels. He is patient and shares his knowledge passionately. I enjoyed being taught by him.”
— Mr Wong F C, An Accountant