workshop Description

In a mature Market Economy, the ability to deliver a differentiated and satisfying Customer Service experiences (involve both products and Services) can lead to boost in loyalty, market share and revenues. Imagine what a similar focus to teach and coach employees how to communicate and position the “Right Value” instead of dwelling on too much on technical features or pricing.

Leading companies are already applying this unique Feature, Benefit and Value (FBV) concept and method of quantifying value so that Product and Service experience can be differentiated to create a distinct competitive advantage. Now ask yourself these questions:-

 Consider the following scenarios:

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• Do you want to create new opportunities for your products/ services?

• Do you wish to differentiate your product/services from your

       competitors and sell it at a premium?

• Do you have difficulty articulating the value of your product/services to your customers?

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If your answer is YES to the above questions, then this workshop is for you!

A complimentary copy of "Turning Ideas into Profit", worth $35, from Popular, MPH and Kinokuniya, will be given to all registered and paying participants.