workshop Description

In a mature Market Economy, the ability to deliver a differentiated and satisfying Customer Service experiences (involve both products and Services) can lead to boost in loyalty, market share and revenues. Imagine what a similar focus to teach and coach employees how to communicate and position the “Right Value” instead of dwelling on too much on technical features or pricing.


Leading companies are already applying this unique Feature, Benefit and Value (FBV) concept and method of quantifying value so that Product and Service experience can be differentiated to create a distinct competitive advantage. Now ask yourself these questions:-

 Consider the following scenarios:

  • Do you want to create new opportunities for your products/ services?

  • Do you wish to differentiate your product/services from your

       competitors and sell it at a premium?

  • Do you have difficulty articulating the value of your product/services to your customers?

If your answer is YES to the above questions, then this workshop is for you!

A complimentary copy of "Turning Ideas into Profit", worth $35, from Popular, MPH and Kinokuniya, will be given to all registered and paying participants.

Upcoming Classes

10 - 11 Feb 2020
21-22 April 2020
16-17 June 2020
Cut Off Date
04 Feb 2020
14 April 2020
9 June 2020
Class Time: 9am - 6pm
(2 days with WSQ Assessments)
  • WSQ Certified Program (*) - For more info about the WSQ funding & registration, please email
  • This workshop is aligned to WSQ Competency Standards BM-SM-405E-1: Identify New Sales and Marketing Opportunities.
  • Organised by Everest Innovation, a WSQ Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and Stevenson Hureca is a Strategic Partner of Everest Innovation.
  • N/B - Wef from 1st March, all WSQ courses from Everest Innovation will incur GST charges of 7% on top of the above prices.
Target Audience


This is a workshop designed to equip participants with the essential tools and techniques create value in their products. It is suitable for entrepreneurs, business owners, sales account managers, business managers, business development managers, services sales managers, pre-sales support managers, marketing managers and product managers.


3 Fraser Street, Duo Tower

Level 08-21 

Singapore 189352

Tel: +65-68281418


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