Design Thinking for



Upcoming Classes

11 - 12 Nov 2019
9 - 10 Dec 2019
Cut Off Date
4 Nov 2019
2 Dec 2019
Class Time: 9am - 6pm
Public                                S$1,385
Corporate (Min. 3 Pax)    S$1,178


In Business context, delivering differentiated and satisfying customer experiences can lead to boost in loyalty, market share and revenues. Imagine what a similar focus on HR employee experiences could mean for business. Leading companies are already recognizing that the employee experience is the new battleground for competitive advantage


The next step is to understand on what drives the superior employee experiences that drive employee engagement, retention and productivity.


Design Thinking for HR Transformation can enable you in:


  • Understanding, envisioning and designing how employees experience work

  • Perceiving the employer-employee relationship through talent solution platform

  • Storming, norming and forming ideas quickly with employee experience ideas

  • Prioritizing action to ensure consistent employee experience


Inspired by the excellent work done by Prof. Jeanne Liedkta from the University of Virginia, this workshop will take the participants on a journey of design thinking, beginning with


  1.   What Is?

  2.   What If?

  3.   What Wows?

  4.   What Works? (To reach the Desired Outcome)


This design thinking journey begins from a dream or a vision or organizational objectives, moving through the innovation process, and ending with a desired outcome. Putting on the “designer’s hat”, the participants will imagine a “beautiful day in the life of an engaging employee”.

Using the various Design Thinking techniques, tools, and templates, participants can apply them into their real life environment to make their innovations come true. Design thinking can be applied to Organization Process, Products Innovation or Service Innovation.


Case Studies


Case 1 - A major US logistic in Singapore  leveraged on Innovation and design thinking to address employees engagement and business performance issues. A series of coaching, transformation and  employees engagement programs and customer Service engagement  with reward incentives for behavior change were implemented. After 18 months, an Independent survey rated this client 10 points higher in Customer Service engagement to their closest industry peers.  Employees engagement improved tremendously with high staff retention.


Case 2 - Singapore Prison Services implemented Design thinking and Innovation to improve services, branding so as to reduce repeat customers. This resulted many innovation programs and one of the most notable one is achieving the “First call center in the World” behind bars.


Case 3 - Private Hospital in Singapore implemented Design Thinking for Service Experience to improve Concierge Services for VIP clients from overseas and Specialized Services for various category of patients to enhance business growth and Services. Client is able to compete effectively against neighboring country medical hospitals.

Target Audience
This workshop is for all HR and Organization Development Directors/Managers, Divisional /Department Heads/Managers, HR Professionals who want to innovate or find a better way to redesign and enhance Employees Engagement, Reduce Staff attrition, improve job performance and satisfaction and ultimately is to create Customers/Employees delight service WOWs



3 Fraser Street, Duo Tower

Level 08-21 

Singapore 189352

Tel: +65-68281418


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